βœ… Before You Send

Sequence A

Chief Engineer β€” Direct Outreach

Target: Chief Engineer, 2nd Engineer, Engine Department Heads Goal: Book a 15-min discovery call Tone: Direct, peer-to-peer, no fluff
Sequence B

Technical Superintendent β€” Shore-Side Outreach

Target: Technical Super, Fleet Manager, VP Technical, DPA Goal: Book a 20-min fleet visibility call Tone: ROI-focused, data-driven, fleet-level framing
Sequence C

LinkedIn InMail β€” Maritime Contacts

Target: Chief Engineers, Supers, Port Engineers, Fleet Managers Goal: Start a conversation, direct to website or pilot Tone: Ultra-brief, curiosity-led, human
⏱ Keep under 300 characters Β· Best sent Tue–Thu, 8–10am recipient's time
Hi [First Name] β€” curious if your vessels run rounds on paper or digital? We built DigitalRound specifically for offline-first maritime ops β€” no internet required. Worth a look? https://thedigitalround.com
πŸ’‘ Mention LOOP for higher engagement β€” it's the feature chiefs respond to most
Hey [First Name] β€” wanted to add: we also have LOOP, an AI assistant that answers maintenance questions and surfaces trends from your rounds history β€” even without internet. It's the part chiefs tend to find most useful. Happy to show you a quick demo if you're interested.

πŸ“‹ Pre-Send Checklist

Replace all [First Name] placeholders
Add your real name, phone, calendar link
Personalize with vessel name or company when known
Verify demo link / calendar link is live
Confirm pilot page is live: thedigitalround.com/pilot/
Log contact in CRM / spreadsheet before sending
Schedule follow-up reminder for Day 4 (A) or Day 5 (B)
Stop sequence immediately if you get any reply